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Social Impact Storytelling Archive

Matt Mahmood-Ogston
#17: Halfway through, you lost the reader. Here's how to get them back.

#17: Halfway through, you lost the reader. Here's how to get them back.

Matt Mahmood-Ogston
#16: When naming them would cause them harm

#16: When naming them would cause them harm

Matt Mahmood-Ogston
#15: Your big press hit changed nothing. Here is why.

#15: Your big press hit changed nothing. Here is why.

Matt Mahmood-Ogston
#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

Matt Mahmood-Ogston
#13: The moment your content calendar missed

#13: The moment your content calendar missed

Matt Mahmood-Ogston
#12: Your impact report is full of numbers nobody feels. Here's how to fix that.

#12: Your impact report is full of numbers nobody feels. Here's how to fix that.

Matt Mahmood-Ogston
#11: The story nobody wants to fund

#11: The story nobody wants to fund

Matt Mahmood-Ogston
#10: The Story Nobody Asked You to Tell

#10: The Story Nobody Asked You to Tell

Matt Mahmood-Ogston
#09: One story. Three audiences. Three versions.

#09: One story. Three audiences. Three versions.

Matt Mahmood-Ogston
#08: Stop Telling Your Social Impact Stories Backwards

#08: Stop Telling Your Social Impact Stories Backwards

Matt Mahmood-Ogston
#07: The Consent Conversation You're Probably Skipping

#07: The Consent Conversation You're Probably Skipping

Matt Mahmood-Ogston
#06: How to Deploy Your Founder Story (even if you've never shared it before)

#06: How to Deploy Your Founder Story (even if you've never shared it before)

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The Social Impact Storyteller

The Social Impact Storyteller
The free weekly newsletter for charities and social impact teams. One storytelling idea every Thursday, with a template and an Al prompt you can use the same morning. Written by Matt Mahmood-Ogston, a charity CEO who's spent 32 years telling these stories with a camera.


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© 2026 Matt Mahmood-Ogston.
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