Good work doesn't fund itself. Better stories do.

Every Thursday: one storytelling idea, one template, one AI prompt.
For charity and social impact leaders who need funders to say yes more often.

Join 2,934 charity and social impact leaders already using these ideas to make their impact impossible to ignore.

by multi-award-winning storyteller and charity CEO, Matt Mahmood-Ogston

The Social Impact Storyteller

Previous editions and stories ↓

Apr 9, 2026

#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

Matt Mahmood-Ogston

Free templates, frameworks and AI prompts for better social impact storytelling

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#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

The Social Impact Storyteller

#13: The moment your content calendar missed

The Social Impact Storyteller

#12: Your impact report is full of numbers nobody feels. Here's how to fix that.

The Social Impact Storyteller

#11: The story nobody wants to fund

The Social Impact Storyteller

#10: The Story Nobody Asked You to Tell

The Social Impact Storyteller

#09: One story. Three audiences. Three versions.

The Social Impact Storyteller

Good work doesn't fund itself. Better stories do.

Every Thursday: one storytelling idea, one template, one AI prompt.
For charity and social impact leaders who need funders to say yes more often.

The Social Impact Storyteller

Previous editions and stories ↓

#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

Free templates, frameworks and AI prompts for better social impact storytelling

#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

#13: The moment your content calendar missed

#12: Your impact report is full of numbers nobody feels. Here's how to fix that.

#11: The story nobody wants to fund

#10: The Story Nobody Asked You to Tell

#09: One story. Three audiences. Three versions.

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Your work changes lives. Make sure the people with funding can see it. One idea every Thursday. Free.

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Good work doesn't fund itself. Better stories do.Every Thursday: one storytelling idea, one template, one AI prompt. For charity and social impact leaders who need funders to say yes more often.

The Social Impact Storyteller

Previous editions and stories ↓

#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

Free templates, frameworks and AI prompts for better social impact storytelling

#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

#13: The moment your content calendar missed

#12: Your impact report is full of numbers nobody feels. Here's how to fix that.

#11: The story nobody wants to fund

#10: The Story Nobody Asked You to Tell

#09: One story. Three audiences. Three versions.

Recommended reads for you

I Used to Think Doing Life-Changing Work Was More than Good Enough. Turns out, it wasn't.

I watched an 81-year-old lady get arrested on Saturday

Why Most Theory of Change Models Fail (And How to Make Yours Work)

Your Charity CEO’s speech isn’t your story. This is.

Your work changes lives. Make sure the people with funding can see it. One idea every Thursday. Free.

Quick Links

Subscription

Socials

Good work doesn't fund itself. Better stories do.

Every Thursday: one storytelling idea, one template, one AI prompt.
For charity and social impact leaders who need funders to say yes more often.