Good work doesn't fund itself. Better stories do.

Every Thursday: one storytelling idea, one template, one AI prompt.
For charity and social impact leaders who need funders to say yes more often.

Join 3,348 charity and social impact leaders already using these ideas to make their impact impossible to ignore.

by multi-award-winning storyteller and charity CEO, Matt Mahmood-Ogston

Matt has the ability to connect on a deeply human level. He doesn’t just teach storytelling as a technique, he creates a space for you to reconnect with your own story in a way that feels both personal and powerful.

Vicky Routledge

The Academy of Executive Coaching

Matt is an absolute dream to work with. He has an extraordinary talent for storytelling. Working with Matt has been an absolute joy from day one,

Elly Rowland

Sue Ryder

The Social Impact Storyteller

Previous editions and stories ↓

Jul 9, 2026

#27: The rainbow logo that changed nothing

Matt Mahmood-Ogston

Free templates, frameworks and AI prompts for better social impact storytelling

Explore our top tags:

trauma

#26: Trauma-informed storytelling. The tear you were hoping for.

#25: Should you say it out loud?

#24: Your silence has a cost too

#23: How to make the algorithm pick you. The playbook for posting with purpose (Part 2 of 2).

#22: The algorithm picked your story for you. Here's the remedy (Part 1 of 2).

#21: Your social impact story has one job too many

Good work doesn't fund itself. Better stories do.

Every Thursday: one storytelling idea, one template, one AI prompt.
For charity and social impact leaders who need funders to say yes more often.

The Social Impact Storyteller

Previous editions and stories ↓

#27: The rainbow logo that changed nothing

Free templates, frameworks and AI prompts for better social impact storytelling

#26: Trauma-informed storytelling. The tear you were hoping for.

#25: Should you say it out loud?

#24: Your silence has a cost too

#23: How to make the algorithm pick you. The playbook for posting with purpose (Part 2 of 2).

#22: The algorithm picked your story for you. Here's the remedy (Part 1 of 2).

#21: Your social impact story has one job too many

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Your Charity CEO’s speech isn’t your story. This is.

Your work changes lives. Make sure the people with funding can see it. One idea every Thursday. Free.

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Good work doesn't fund itself. Better stories do.Every Thursday: one storytelling idea, one template, one AI prompt. For charity and social impact leaders who need funders to say yes more often.

The Social Impact Storyteller

Previous editions and stories ↓

#27: The rainbow logo that changed nothing

Free templates, frameworks and AI prompts for better social impact storytelling

#26: Trauma-informed storytelling. The tear you were hoping for.

#25: Should you say it out loud?

#24: Your silence has a cost too

#23: How to make the algorithm pick you. The playbook for posting with purpose (Part 2 of 2).

#22: The algorithm picked your story for you. Here's the remedy (Part 1 of 2).

#21: Your social impact story has one job too many

Recommended reads for you

I Used to Think Doing Life-Changing Work Was More than Good Enough. Turns out, it wasn't.

I watched an 81-year-old lady get arrested on Saturday

Why Most Theory of Change Models Fail (And How to Make Yours Work)

Your Charity CEO’s speech isn’t your story. This is.

Your work changes lives. Make sure the people with funding can see it. One idea every Thursday. Free.

Quick Links

Subscription

Good work doesn't fund itself. Better stories do.

Every Thursday: one storytelling idea, one template, one AI prompt.
For charity and social impact leaders who need funders to say yes more often.