Nobody hired you to be a storyteller.
You have to be one anyway.
Every Thursday I'll send you one way to get better at impact storytelling. One idea, one template, one AI prompt you can use the same morning. Written for charity and social impact teams. By someone who runs one.
It's free. One email, Thursday morning. Leave whenever you want.
Join 3,540 charity and social impact leaders reading every Thursday, across email and LinkedIn.
You're not the only one
Over the past year I've sat with charity and impact leaders who'd had national press coverage, ministerial visits, and funders walking through their front door.
Almost none of them had told anyone.
I'm Matt. I run a charity, and I've spent 32 years learning how to tell stories.
I got my first camera when I was eight. Most of the time there was no film in it. I'd raise it anyway, look through the viewfinder, and work out how the world might look if it were arranged better.
What held me back was never the camera. It was that I didn't think of myself as someone who told stories.
I got over that eventually. The charity is twelve years old now. The documentary I directed for it went out on Channel 4 and won Best TV Programme at the Asian Media Awards.
That's what I see most in charity and impact teams. Not a shortage of stories. A shortage of permission.
Matt Mahmood-Ogston
Founder and CEO, Naz and Matt Foundation
What people say after we've worked together
The Social Impact Storyteller
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Free templates, frameworks and AI prompts for better social impact storytelling
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