You already have the stories

Every Thursday I'll send you one way to tell them better. It's free, and it takes five minutes to read.

The Social Impact Storyteller
The free weekly newsletter for charities and social impact teams. One storytelling idea every Thursday, with a template and an Al prompt you can use the same morning. Written by Matt Mahmood-Ogston, a charity CEO who's spent 32 years telling these stories with a camera.

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#23: How to make the algorithm pick you. The playbook for posting with purpose (Part 2 of 2).

#22: The algorithm picked your story for you. Here's the remedy (Part 1 of 2).

#21: Your social impact story has one job too many

#20: Five questions you keep asking. Each one answered.

#19: Your permission to post isn't coming. So here's what to do instead.

#18: When the hate is personal

#17: Halfway through, you lost the reader. Here's how to get them back.

#16: When naming them would cause them harm

#15: Your big press hit changed nothing. Here is why.

#14: Your photo library is full of evidence that proves nothing. Here's how to fix that.

#13: The moment your content calendar missed

#12: Your impact report is full of numbers nobody feels. Here's how to fix that.

You already have the stories

Every Thursday I'll send you one way to tell them better. It's free, and it takes five minutes to read.

Quick Links

Subscription