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Social Impact Storytelling Archive

Social Impact: Most Brands Are Failing Their Communities

Social Impact: Most Brands Are Failing Their Communities

Jaguar's New Rebrand: A Middle Finger to Tradition or a Masterstroke of Inclusivity?

Jaguar's New Rebrand: A Middle Finger to Tradition or a Masterstroke of Inclusivity?

Jaguar's Rebrand Could Harm Social Progress. Here's Why...

Jaguar's Rebrand Could Harm Social Progress. Here's Why...

Forget Followers. How Purpose-Driven Entrepreneurs Create Real Impact.

Forget Followers. How Purpose-Driven Entrepreneurs Create Real Impact.

Stop Pretending Your Brand Helps People

Stop Pretending Your Brand Helps People

Wanted: the Rise of the Changemaker

Wanted: the Rise of the Changemaker

The Hidden Cost of Looking Good

The Hidden Cost of Looking Good

The Real Reason Most Purpose-Driven Missions Fail

The Real Reason Most Purpose-Driven Missions Fail

How to Make Real Positive Change with Your Personal Brand

How to Make Real Positive Change with Your Personal Brand

The Science of Hope - What Happens to Your Brain When you Focus on Optimism

The Science of Hope - What Happens to Your Brain When you Focus on Optimism

Saying Goodbye to My Last Panic Attack?

Saying Goodbye to My Last Panic Attack?

Life as a Creative with PTSD: How Many Panic Attacks are Too Many?

Life as a Creative with PTSD: How Many Panic Attacks are Too Many?

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The Social Impact Storyteller

The Social Impact Storyteller
The free weekly newsletter for charities and social impact teams. One storytelling idea every Thursday, with a template and an Al prompt you can use the same morning. Written by Matt Mahmood-Ogston, a charity CEO who's spent 32 years telling these stories with a camera.


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