Get your storytelling working before the next funding round
A four-week live programme for charity leaders and fundraisers. Twelve places. Starts late October 2026
I'm Matt. I run a charity and I teach storytelling, so I've been on both sides of this one.
I founded the Naz and Matt Foundation twelve years ago and I've written its funding applications ever since.
Thirty-two years behind a camera pays for the other half of my week.
This is the cohort I wish someone had run for me in year one.
Matt Mahmood-Ogston
Founder and CEO, Naz and Matt Foundation
Most storytelling training doesn't survive the week after
You come out of the room genuinely inspired. Then Monday happens, the inbox reasserts itself, and three weeks later nothing you learned has reached a single funder.
I know that's the pattern because I asked. Of the people on my list who had paid for storytelling training before, four in eleven told me straight out that it hadn't helped. When I dug into why, the answer was always some version of the same thing: they left with ideas instead of a system, and ideas don't survive contact with a full diary.
So this is built the other way round. Every week ends with something made, not something learned.
What you'll leave with
Four things, and they're all yours to keep running after the cohort has finished.
A way of catching stories as they happen
Not a policy nobody reads. A system your team can actually run, so you stop discovering six months later that the best thing that happened all year went unrecorded.
A set of real stories, captured properly
You won't be starting from a blank page in January.
One story rewritten for a funder, before and after
Worked through in the room with the rest of the cohort watching. This is the part people tell me changes how they write everything else.
A calendar you believe you can keep
Not an ambitious one. One that survives a bad month.
How it works
Four weeks. One ninety-minute live session each week, plus about an hour of work between sessions on your own material.
Twelve places, which is deliberate. Everybody gets airtime in a session that size, and that's the whole reason for not making it a webinar.
Who it's for
This is for you if
You're a charity CEO, fundraiser or comms lead who already knows storytelling matters and is stuck on doing it consistently. It works whether you've got a team of twenty or you're the only person who writes anything.
It's not for you if
You want a recording to watch later. The value is in the room, and that only works if you're in it.
What it costs
£475, including VAT.
Three places in each cohort are held at £180 for organisations under £100,000 a year. Ask for one and tell me why in a line. I won't ask to see your accounts.
Afterwards you can carry on in the Impact Storytelling Collective at £35 a month, with the people you did the four weeks with. That's optional, and it isn't the point of this. The four weeks stand on their own.
Not open to the public yet
Dates and places go to this list first, and twelve isn't many.
Leave your email and I'll tell you when it opens. That's the whole commitment, and I won't use it for anything else.